上汽红岩拿下“2019杰出品牌形象奖”

         As the only comprehensive category award of this summit, the “2019 Outstanding Brand Image Award” is based on the six indicators of “Innovation, Responsibility, Influence, Impetus, Growth, and Forward-looking”, by well-known research institutions, consulting companies, experts and scholars, and media. The leader formed the jury and the final assessment was completed. The award-winning version of SAIC Hongyan has once again confirmed the high recognition of the value of SAIC Hongyan brand.

        Innovation is an important cornerstone of the brand and represents the brand image and the core competitiveness of the company. As the first joint venture heavy truck enterprise in China, SAIC Hongyan has always adhered to the spirit of innovation and relied on innovative intelligent products to achieve rapid change and update of its fist products. In 2018, SAIC Hongyan tightened the development trend of heavy trucks “new four”, and launched a series of new intelligent network 6×6 all-drive large-size transport vehicles, the first heavy-duty trucks in China, and the multi-purpose trains in the central axis. The model sold 58,017 heavy trucks throughout the year, a year-on-year increase of 45%. The cumulative increase in the year ranked first in the industry, creating the “Red Rock Speed” shocked by the industry.

        In December 2018, SAIC Hongyan launched the first C2B personalized intelligent customization service "Spider Wisdom" in the heavy truck industry to provide users with high security, high reliability, economy, light weight and intelligent vehicle customization solutions.

        In addition to relying on intelligent advantages to force heavy truck products, in the field of dump trucks, SAIC Hongyan is a unique landscape. From 2018 to the first half of 2019, SAIC Hongyan Dump Trucks continued to maintain its leading position in the dump truck segment. In the first half of 2019, it maintained the No. 1 total sales volume of the dump truck segment for five consecutive months. The title of "The King of Engineering" for unloading.

        Not only that, at the Shanghai Auto Show in April, SAIC Hongyan also carried heavy products---the smart tank-integrated hazardous chemicals transport transport vehicle debuted at the exhibition, which attracted widespread attention in the industry, with forward-looking intelligent design and Excellent performance and performance is regarded as the benchmark for a new generation of hazardous chemicals transport vehicles.

         In an effort to achieve technological innovation, SAIC Hongyan also pays great attention to creating more social values. The “Hongyan Village” public welfare project has been successfully implemented in many places in the country. A number of batches of Hongyan Village, Hongyan Primary School and Hongyan Grand Team have been established. More special funds have been set up in “Hongyan Village”, including Red. Care projects such as the Rock Scholarship, the Hongyan Spirit Summer Camp, the Hongyan Knots Help Program, and the Hongyan Priority Employment Program were launched.

         In addition to the steady advancement of social welfare, in the case of sudden disaster relief, SAIC Hongyan has frequent highlights. On June 17, 2019, the Yibin earthquake, SAIC Hongyan set up 30 sets of Hongyan earthquake relief teams to go to the disaster area to carry out rescue work, and made great contributions to the earthquake relief work; on July 7, 2019, Hengyang Hongyu, SAIC Hongyan organization dump truck fleet The public provides assistance to the safe transfer of citizens through floodplains. Looking back at the various disasters in recent years, SAIC Hongyan always fought for the first time in the first line of disaster reduction and rescue, and helped the poor people in the disaster areas with practical actions, and achieved good economic and social benefits.

         Persistent innovation and research and development lead the industry development, warm-hearted and loving public welfare activities steadily promote the public welfare cause to continue to move forward, SAIC Hongyan has opened up a new model of heavy-duty truck enterprises to participate in public welfare undertakings, and drives more enterprises to actively undertake social responsibility. At the same time, it will surely bring more positive energy to China's economic and social harmonious development!

 2019年7月11日，2019年中国财经峰会在北京拉开帷幕。国内外众多商业领袖、经济学界翘楚、创业家以及新青年代表齐聚一堂，谏言中国经济发展,探寻新时代背景下经济高质量增长之路。上汽依维柯红岩商用车有限公司(以下简称“上汽红岩”)作为重卡行业代表应邀出席,并因产业技术创新、社会责任担当等方面的杰出表现，荣膺峰会“2019杰出品牌形象奖”。

 作为本届峰会唯一综合类大奖，“2019杰出品牌形象奖”依据“创新、责任、影响力、推动力、成长性、前瞻性”六个指标，由知名研究机构、咨询公司、专家学者、媒体领袖组成评审委员会最终评定完成。上汽红岩此次获奖本再次印证了社会各界对于上汽红岩品牌价值的高度认同。

 创新是品牌的重要基石，代表着品牌形象和企业的核心竞争力。作为我国第一家合资重卡企业，上汽红岩始终秉承创新精神，以创新智造智能化产品为依托，实现了拳头产品的快速更迭与更新。2018年，上汽红岩紧扣重卡“新四化”发展趋势，相继推出了智能网联6×6全驱大件运输车、国内第一款重卡房车、中置轴多功能列车等一系列新车型，全年销售重卡58017辆，同比增长45%，全年累计涨幅位列行业第一，创造了业界震惊的“红岩速度”。

　2018年12月，上汽红岩推出重卡行业首个C2B个性化智能定制服务“蜘蛛智选”，为用户提供高安全性、高可靠性、经济性、轻量化、智能化的车辆定制解决方案。

　除了依托智能化优势发力重卡产品，在自卸车领域，上汽红岩更是风景独好。从2018年至2019年上半年，上汽红岩自卸车始终保持自卸车领域销量继续领先优势，2019年上半年更是连续五个月保持自卸车细分市场总销量第一的成绩，无愧国内自卸车“工程之王”的称号。

　不仅如此，在4月份的上海车展上，上汽红岩更携重磅产品---智能车罐一体化危化化品运输运输车亮相展会，引起业内广泛关注，凭借前瞻性十足的智能设计以及卓越的运力表现，被视为新一代危化品运输车标杆。

　在努力实现技术创新外，上汽红岩还十分注重创造更多社会价值。“红岩村”公益项目至今已在全国多地成功实施，一批批红岩村、红岩小学、红岩大车队纷纷建立，更为“红岩村”设立了专项助学基金，包括红岩奖学金、红岩精神夏令营、红岩结对子帮扶计划、红岩优先就业计划等关爱项目相继推出。

　　除了社会公益上的稳定推进，在突发灾情救援方面，上汽红岩亮点频频。2019年6月17日宜宾地震，上汽红岩组建30台红岩抗震救灾车队奔赴灾区开展救援，为抗震救灾工作立下汗马功劳;2019年7月7日衡阳洪涝，上汽红岩组织自卸车队搭载市民通过洪涝区域，为市民安全转移提供帮助。回顾近年来的各次灾难事件，上汽红岩总是第一时间奋战在减灾救援第一线，以实际行动助力帮扶灾区困难群众，取得了良好的经济、社会效益。

　　持之以恒的创新研发引领产业发展，暖心有爱的公益活动稳步推进带动公益事业持续向前，上汽红岩开辟了一种重卡企业参与公益事业的新模式，在带动更多企业积极承担社会责任的同时，也必将为中国经济社会和谐发展，带来更多难能可贵的正能量!